3 reasons why Linkedin isn’t working for you...

 

Over half of Linkedin’s revenue comes from its advanced backend tool for recruiters. Take 2 minutes to read this article to convince yourself of the powerful hold that Linkedin has on professionals. So, lets assume that you have a profile.  Most professionals, however, fail to fully utilise the power of Linkedin. Here’s three reason’s why:
  

#1. Inadequate or out of date information

If you don’t have enough information with the right keywords then the recruiting fraternity can’t find you.  (I disagree with the above article, however, don’t put all the detail of your history on linkedin – you don’t want recruiters to cull you before they’ve spoken with you.)

#2. Passively waiting for the next amazing job

While recruiters are extensive users, remember that they have less than 20% of the available jobs. If you really want to find your next job, first, know what you want to do, and second, use Linkedin to speak to people that may be able to help you get there.
 

#3. Use it only to get a job

Linkedin is a relationship building tool. Don’t just use it for getting a job, use it to build strong relationships and, in the process, build your brand in the market. These relationships will help you at some point in your career, you just can’t tell how, or when. Its called the Theory of Abundance.